Saturday, September 20, 2014

Puma, Golf’s Newest Competitor

             When I think top golf brands, I think TaylorMade, Cobra, Callaway, and PING just to name a few. Then when I think of Puma, I think running, Usain Bolt, and Soccer. But, what do I think of a combo of both golf and Puma? I think, the beginning of modern golf fashion.
The past few years, Puma made a name for themselves when they landed a deal with top golfer Rickie Fowler. They didn’t just make their name as an up and coming golf brand. No, they put their stamp on the golf world when they came in with bold fashion statements. Golf is a classical sport. Players must wear collared shirts that are tucked into nice khaki dress pants and either a baseball type hat or a visor. As Rickie Fowler moved his ways up the rankings, he didn’t just make waves with his great play, but also took the golf world by storm with the new style he was bringing to the course. I feel like his signature piece of clothing that sets him apart from anyone else would be his flat-bill style hats that are rising in popularity among young people across the nation. With the help of Puma, Fowler is keeping with the classic rules of an appropriate dress code, but he is adding a modern twist that attracts the likes of young people, making golf a more desirable game for a younger generation of kids.
I really like how Puma has put their own stamp on the golf world. They didn’t just follow in the steps of all other top sports brands by keeping with the original design of golf clothing. Puma stepped outside the box, put themselves in their own category of golf style, and has made a big name for themselves in the golf world in only a few years. I can’t wait to see what new and bold ideas will be coming from Puma in the future years, but with the help of a young athlete like Fowler, I feel like anything is possible for Puma Golf.   

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