Saturday, September 13, 2014

Nike, Adidas, or Puma: Which Cleats Reigned Supreme at the 2014 FIFA World Cup?



 
Top: Puma EvoSpeed; Left: Nike World Cup Pack; Right: Adidas Battle Pack
           
           With the FIFA World Cup taking priority in the sports world this past summer, the top sports companies in the world competed on creating the best soccer cleats to be worn by the stars of the world’s favorite sport. International soccer icons such as Argentina’s Lionel Messi who represented Adidas, Christiano Ronaldo of Portugal who sported Nike cleats, and Italy’s Mario Balotelli who wore Puma gear, were just some to name a few. As the world’s greatest soccer stars battled it out on the pitch in front of millions, the “Big Three” (Nike, Adidas, and Puma) of soccer cleats duked it out behind office doors working to create the best of the best for millions of people to wear.
            When I think of Adidas, I automatically think soccer. Historically Adidas has always been paving the way for soccer. For the 2014 FIFA World Cup, Adidas presented their Battle Pack which consisted of four cleats based of their signature styles and then one pair created by no other than Lionel Messi himself. One thing I really liked about the Adidas Battle Pack was the coordinated color scheme between all the cleats which was primarily white and black with a highlight of orange. Being an Adidas fan myself and in need of a new pair of cleats before the start of my 2014 fall season, I was really interested in getting a pair of cleats from the Battle Pack so I ended up buying the Predators. These cleats rank high up on my list of all-time favorite cleats because they are very spacious (which I love because I have wide feet), they have a soft touch with the ball, and are very durable.  When it comes to soccer, Adidas always creates cutting edge and reliable cleats, and with their Battle Pack I think they hit the jackpot. 
           Instead of just enhancing their original signature styles of soccer cleats like Adidas did, Nike took a new step forward in trying to become the front runner of the soccer world as they introduced what would be their cleats of 2014 FIFA World Cup.  The bold neon green and cherry red colors of their game-changing Magista and Mercurial cleats lit up the field. Personally, I really like the style of Nike’s newly designed line of soccer cleats. One big difference they have with other competing cleats is their addition of the sock sleeve to the shoe. When I first saw the addition of the sock sleeve I thought it was really ugly and it made it look as if you were wearing basketball shoes out on the field, because the cleat extended high up on your ankle. But, the more I began to see them, Nike’s new line of cleats began to grow on me. The only big issue I have with Nike cleats is that they are made very slim so they are hard for me to wear. Honestly if Nike were to create those same cleats but make them a little bit wider like those of Adidas cleats, I would probably be a bigger Nike soccer fan because I really like the design and style of their new line of cleats.
           Last but not least of the “Big Three” of soccer cleats in the 2014 FIFA World Cup, was Puma. In the years leading up to the World Cup, Puma hadn’t been making as much noise in the cleat industry like their competitors, Nike and Adidas. But when it was time to shine on the world’s biggest stage, Puma pulled through with their introduction of the evoPower and evoSpeed cleats.  One thing that put these cleats apart from the any other seen during the World Cup was that fact that each individual cleat within a pair was a different color, with the left cleat being a light blue color and the right cleat being dark pink in color. In my past experiences with Puma cleats I found these cleats to be more stylish in design than those they have created in the past few years. If I could get a second pair of cleats that weren’t Adidas, I would probably go with Puma’s evoPower’s over any of Nike’s cleats. With a great showing during the 2014 FIFA World Cup, I think Puma is heading back in the right direction for soccer cleats and has the possibility create some of the outright best cleats in the world.
           After reviewing each of the companies’ cleats, I have concluded my ranking of whose cleats had the best performance during the 2014 FIFA World Cup which is as follows: 1) Nike, 2) Adidas, 3) Puma.  But based on my needs in a soccer cleat, which primarily focuses on comfort and durability and is based off my past experiences with each brands’ cleats, I would rank the cleats in the following order: 1) Adidas, 2) Puma, 3) Nike. Even with that being said, I feel that it is hard to come out and say who takes the crown in creating the best cleats of the 2014 FIFA World Cup, because I think that it comes down to the personal opinion of each individual to decide on what they are looking for in their cleats.
 
 

 

From the Air Max to Shox, is the Flyknit Nike’s new latest and greatest creation?






 
Above: Nike Shox
Below: Nike Airs

           When I think of the dynasty that is Nike shoes, the first things that come to mind are the Nike Airs and the Nike Shox. Both were pivotal designs as Nike looked to break barriers that had never been reached by competing companies. The classic design of the Air Max set the standard for all trainer type shoes. Its cushioning technology advanced the common tennis shoe of just being a fashion statement, to becoming something that could help enhance an athlete’s performance. Then the introduction of the Shox at the turn of the century took the sports world by storm. Something so ingenious and outside the box had never been done before; springs on the bottom of a shoe? Not only did the Shox provide an eye-catching design, but it aided the athlete in cushioning their step which lead to injury prevention. Since 2000 the world has been waiting for the next big thing to appear from Nike. In 12 short years, the future of the tennis shoe was announced. The Nike Flyknit.
Lightweight. Intricate. Fast. The perfect shoe had been born and it was only the beginning. It looked as if a colorful quilt had been sewn onto a shoe. As the bombardment of different styles and colors under the Flyknit technology began, I was entranced by this never seen before shoe design. Gone were the generic mesh, plastic, and leather covered shoes. No, now all I was intrigued by was the shoe that looked as if it had been knitted by my grandma.  There was the Flyknit Racer (my favorite design), then the Nike Trainer, and followed by Nike Hyperfeel, a shoe that looked and fit as if a sock. Runners throughout the world rejoiced as the lightest shoes in recent history hit the market. But, it didn’t stop there. Then came the release of the Flyknit technology in other sports. When Kobe Bryant released his Kobe 9 Elite Basketball shoes I was in awe of a shoe that looked as if he had taken a running shoe and molded it into the shape of a basketball shoe. Gone were the generic basketball shoes with the simple Nike swoosh adorning the sides. The Kobe 9’s were sleek, creative, and looked as if they had come from another planet. These shoes blew me away and I would have bought them if I was the flashy, confident basketball player that those shoes exemplified. The Nike Flyknit technology follows in the footsteps of the great shoes of the past. It has great design appeal and focuses on the athletes’ performance.
Nike Flyknit Racer
So the question now is, what’s next for Nike’s Flyknit shoe? How can they once again top such a great design? I think that if Nike really wants to go big, they need to integrate Flyknit design into everything they do. Another way Nike can look to take their shoes to the next level would be by continuing to pair the Flyknit design with their Lunarlon cushioning technology, which helps create a lightweight shoe with great foot support. Not only does this addition enhance the effectiveness of both shoe technologies, but I think that it gives the shoe a great look that would be hard to compete with. Personally, I feel like this is only the beginning of a long line of great things to be seen from Nike with their Flyknit technology. I am already anticipating the release of Nike’s 2015 Flyknit designs as they look to break barriers in design, comfort, and performance. I am hoping for shoes with the combination of the Flyknit and Lunarlon, or maybe and entirely new technology that will be greater than the Flyknit I have come to love. So the answer is yes, Nike’s Flyknit design reigns supreme in the shoe world of today. Its design alone sets this shoe style apart from any other seen in recent history.




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