Adidas Takes a Step in the Right Direction for Basketball Fashion

            Nike better watch their backs, because the student may surpass the teacher. In the past, Adidas has not been widely well known for their basketball gear. But, by acquiring star athletes such as Derrick Rose, Adidas has begun to head on the path of creating top selling basketball shoes to compete with basketball powerhouses such as Nike.

             The Crazy 8, the D Rose 773 III, and now the Crazy Light Boost. No longer, was Adidas creating the same boring design of basketball shoes that adorned their classic three stripes on the side of the shoe. Now they had incorporated more creativity into the shoe, not only in the design, but also in the technology. It all began with the Crazy Light 2.0 shoes, which were lightweight, breathable, and comfortable. That was when Adidas began to hit it big. I remember getting an Eastbay magazine around the time those shoes came out and I was thinking, “How in the world could an Adidas basketball shoe make the front cover of a sportswear magazine?” I mean, when I thought basketball shoes at the time, I always thought either Nike or Jordan, never Adidas. But, as I opened the magazine and saw athletes such as Derrick Rose supporting the advertisement of these shoes, I knew that Adidas was doing something right and wanted to learn more about their shoes.

Adidas Crazy Light Boost

            The iconic Crazy 8 design was both a fashion statement on and off the court. The D Rose 773 III were sleek and simple, perfect for any type of player. And now the Crazy Light Boost, a shoe that incorporates both the sleekness and simplicity of the D Rose 773 III and the creativity of the Crazy 8 design. The Crazy Light Boost have a similar shoe structure to that of Nike’s Hyperdunks. But, they set themselves apart from Nike’s headlining shoe because of the details. Their Boost technology used on the sole of the shoe, allows for a better cushion and a boost of energy with every step. I wouldn’t yet say that the Crazy Light Boost basketball shoes from Adidas is better than that of Nike’s iconic Hyperdunks since I haven’t had the opportunity to wear them, but I do think that the new Adidas shoe will give Nike a run for their money.

           Starting a little behind the eight ball in the beginning of the century in terms of their basketball gear, Adidas is finally ramping up to compete with the likes of basketball geniuses such as Nike and Jordan. Signing athletes from some of the top basketball leagues in the world has only helped their case. Adidas is finally up there with the elite when it comes to basketball, the question is if they can stay there or surpass the greats, by continuing to create bigger and better shoes?

 

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