As I was scrolling through twitter, a picture of different Nike shoe designs caught my eye and lead me to my next blog topic: Nike's 2015 Black History Month collection. I think the reason I am so intrigued by Nike's latest collection is because lately I have been on this search for the perfect everyday sneaker but it has to be something I can wear with all different colors, so the black and white pallet of this collection is exactly what I was looking for.
This collection was inspired by many prominent figures in the sports world ranging from all different backgrounds. They are people who are positive figures and are leading their particular sport in the right direction for the future. I think its great that Nike created this collection from the input of the great sports figures. It makes it a more genuine collection, not just something Nike tried to create to make more money, but to raise awareness for the celebrated history of blacks in the month of February.
I think that the design of the shoes and apparel tells a story of how America has grown as a country over the past few decades. The only colors you will see in this collection is black and white. Simple. In America's history, black and white were opposing forces, but in this collection they are see integrated together and working harmoniously to produce a great product. Nike makes a statement by only using those two colors in equal amounts throughout the design process. One color, or race as I see them portrayed in the design, is no better than the other. I feel that Nike is saying that the power of both the races working together can produce great outcomes.
In the past I haven't seen Nike previous Black History Month Collections, but with the love I have for this year's collection, I can tell you I will be looking out for the collections to come in the future years. Nike has found a way to create business while supporting and creating awareness for a major part of America's history.
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