Less Styles, but more Design Opitons for Nike

            As you can probably tell from my other posts including my Nike Shoe Collection post, you know that I am a Nike fanatic. Periodically, you can find me scrolling through Nike’s numerous shoe collections and searching for that new pair of kicks that spike my interest. I didn’t really know what I was looking for as I prowled Nike’s website yesterday, I just wanted some new shoes that were different from the normal styles and colors of light blue and gray that I usually get.
           As I looked through their different shoe collections I realized that over the past 6 months Nike hasn’t come out with really any new styles of shoes. They still have the Roshes, Flyknit Lunars, and Lunar Glides. But, what was different about these different styles was that there were numerous different designs and color combos available than there were before. Personally, I was looking into the Roshes and when I looked at all my options for them while designing them on Nike ID, I was overwhelmed at all the patterns and colors I could choose from. There was the option to have a faded color, camo, marbled, or a sparkled pattern added to your shoes.  Nike has stepped up in providing the customer with more choice on their favorite shoe styles which is a big plus in my book.

Nike "Outer Space" Mercurials

          With more design options available for the customer to decide from, it allows them to take the style they love and spice it up a little. Not only is Nike adding more design options to their original tennis shoes styles, but they are incorporating it into other type of sport specific shoes. Soccer wise, Nike’s original shoe designs included the Mercurial and Hypervenom and both types of cleats have numerous design options available as well. One of my teammates has a pair of Mercurials that have a really cool outer space pattern on them which shows how creative one can get when deciding what they want their shoes to look like.

         I hope Nike continues to add more design options, because I already love the original styles of shoes they offer, but I like to be able to get them in different colors and designs. These new options really open up the power of the customer as they get to choose from numerous different options rather than get the standard one-tone color that used to only be offered. This is a great step in the right direction for Nike!

Images Courtesy of www.dailymail.co.uk