Jordans are on another Level

“Don’t touch my Jordans,” is a common phrase heard throughout urban America. Jordan shoes which are named after the legend himself Michael Jordan, have earned their reputation for being the God of all street shoes. It seems that year after year the company comes out with a new style that leads to mad rushes of people who are trying to be the first ones to acquire the shoe. What is it about these shoes that entice millions on people, what is it that makes them the end all be all of basketball shoes?

Could it be there reputation and who the shoes themselves are representing? Everybody knows who Michael Jordan is, whether they are a sports fan or not. He is known as the greatest athlete of all time. Yes athlete, not just basketball player, but athlete of all time. Maybe that, just by itself, is what makes these shoes so luxurious. By wearing the shoes that are named after a great, the people who wear them feel that they are great in some way. Some people might think that if Jordan was such a great man, then his shoes are great, which in the end makes me great because I’m wearing them.  

Another reason that may be why Jordan shoes are so important is because of social and cultural aspects. There’s this idea in urban America that if you see a guy walking around in Jordan’s, that makes him important or cooler than a guy just wearing regular Nike kicks. I think that it’s the way people who live in the cities of America show who they are and that they are of some importance or value because they are wearing the beloved Jordan shoes of their culture.

You can’t deny that Jordan shoes don’t have swag.  I mean the brand has an entire song based on them! They are the shoes that define the city streets of America and the millions of basketball courts throughout the country. If you want to fit into that type of culture, go buy yourself a pair of his latest kicks. Jordan’s are unlike any other street shoe brand. They aren’t the type of shoes that you would go out and ruin in the mud; they are the type of shoes that are taken care of as if they cost you your life. That is what makes Jordans such a special brand.