Power of Pink

                The power of sports can be seen in the month of October. The month in which the sports world is painted in pink. No longer are the crowds a mixture of red and blue to support the home team, stadiums are now covered in pink. That is because it’s Breast Cancer awareness month.  As I’ve watched sports during the month of October over the past few years, I have learned so much about the disease and the efforts there are to find a cure. The comradery amongst all athletes is unbelievable as they all are all fighting for the same outcome: raise money to help find a cure.

In relation to sportswear, the work done by sports companies throughout the world is amazing. Not only do they have to design thousands of jerseys for hundreds of teams throughout the US, but they have to create the shoes, towels, headbands, gloves, and accessories needed for athletes, and they do it in the iconic pink color of Breast Cancer awareness. The ideas of personal profit and wealth are put aside for the top sports brands in the world, as they donate hundreds of thousands of dollars to the fight. It’s that type of unselfishness and support that the sports world has given to such a great cause that shows me people really do care about helping increase the well-being of others.

            On a personal note, I have never had a family member that has been affected by breast cancer, but I have had several family members affected by other forms of cancer. Even though October is primarily focused on the fight of breast cancer, I feels that it brings to light the fight of all forms of cancer. By pursuing this support of ending the battle with cancer through sports, it opens up and entirely new audience of people to inform them of the effects of cancer and it strengthens the fight.


NRG Stadium home of the Houston Texan's covered in pink in
support of breast cancer.

           When I turn on the TV and see a stadium full of all different sorts of people from all different backgrounds, and all I see is the color pink, it lifts my spirits that people care and are working to fight a battle that may not even affect them personally, but they know it affects others around them, including their friends and family. Through the power of the color pink that covers jerseys and sports gear throughout the nation, it unites everybody under the same fight. If you are looking to help the cause and become a part of the fight you can visit http://www.nationalbreastcancer.org/. Also, just by wearing pink to a sporting event allows you to support the cause while still supporting your favorite team, because part of the money received through clothing sales is donated to the National Breast Cancer Foundation, Inc. To help donate in that way you can visit Dicks Sporting Goods, which has a variety of options.

 Image courtesy of http://pictures.replayphotos.com