Adidas: A New Type of Fashion

             The latest fashion craze that has taken over today’s generation of young people is known as hipster, and it has now translated to the sports world. Adidas has always been that sportswear brand that has been on the edge with integrating the contemporary fashions of the year with sportswear. Even though they are great at creating some of the best soccer, basketball, and football gear, Adidas has found a way to open themselves to an entirely new audience of customers. Under the Brands tab on the top of their Website, Adidas has three offshoot brands including Originals, Neo, and Stella McCartney which all have different looks that combine the latest fashion seen on the streets with the clothes worn by athletes.
            I think this is a great move by the Adidas Brand as they look for a name for themselves outside of being known as that company that competes with Nike for the top spot in the sports world. This allows them to open up to a new customer base that their competitors don’t even have as an option. Adidas has found its way to keep up with modern fashion by introducing numerous new lines of clothing that are sponsored by the likes of Selena Gomez. As I scroll through the web page, it doesn’t seem like I’m on a sportswear website, but rather on a website like Forever 21 or American Eagle, which gives you an idea of the types of clothing you will see. So, if you are that girl that isn’t really sporty, but wants something to give you that edge of an athlete while still wearing contemporary clothing, I would definitely check out the Adidas website.
            This change by Adidas does a great job creating more customer options, but it also gives them the edge when they work to sponsor athletes, because not only can Adidas offer them the sports gear they need for their job, but they can also offer them the everyday clothing to wear on the streets. From my point of view, I see that as a win-win situation for the athlete because all their fashion needs can be met by Adidas. Also by gaining sponsorships with top athletes, Adidas can create even more collections that are inspired by their athletes that can help generate an even bigger customer base and propel the company forward.
             Adidas has made a great move. The only thing I hope that doesn’t happen is that they forget where their roots are with their original athletic gear because that’s where they got their fame, these new lines are just extra that add to their overall stock as a company and create more options for them. Adidas is leading the way to a new type of fashion that creates athletic wear with a more contemporary style. I would definitely check it out if you are looking for a new look because not many people know about these Adidas offshoot brands, and you could now become the trendsetter amongst your friends!