Is ZigTech Reebok’s Only Weapon?

          When was the last time Reebok made a big wave in the sports world? They were once with the likes of Nike and Adidas when it came to apparel, but with their lack of innovation in the last few years, Reebok hasn’t been able to compete for a while.  Lately it seems as if they are trying to find their balance between creativity and quality when designing their shoes.

Reebok ZigTech

            It was their big reveal in 2010 of the ZigTech shoe that put Reebok on the map for their tennis shoe technology. Advertisements with great athletes such as Payton Manning, propelled their ZigTech shoe to the top of the charts. In the year that they came out with the ZigTech shoe, I don’t think I’ve ever seen more advertisement for any Reebok apparel in my whole life.  Every time I watched the sports channel on TV, it seemed as if at every other commercial break there was a new commercial for Reebok’s new shoe. Back in 2010, I was too one of the people mesmerized by this creative new shoe, so I bought myself a pair. Honestly, they were some of the comfiest shoes I’ve ever worn. Also with the way the ZigTech was incorporated onto the sole of the shoe it was a different feeling while walking, but it was a good different.

Adidas Springblade Drive

         Competing companies such as Adidas have tried to take Reebok’s thunder with the invention of their Springblade Drive Shoes. You can somewhat tell that Adidas got the idea for these shoes from Reebok’s ZigTech, because both shoes have an unconventional sole for the shoe. If I had to choose between the shoes based only on the design, I would go with Reebok’s ZigTech 90% of the time. Personally I think that Adidas Springblade Drive shoes are a little too far out there in creativity and look weird. I guess I am just waiting for Reebok to come out with a shoe that is somewhere in the middle of their ZigTech and Adidas Springblade Drive shoe that will take the world by storm like they did 4 years ago. I know Reebok has that creativity somewhere inside them, they just need to let it out and show that they aren’t a one hit wonder.

Images Courtesy of www.sneakernews.com